Tourism Entrepreneurs is available to buy in increments of 1
|Author||BOTHA, FAIRER-WESSELS, LUBBE|
|Date Published||1st October 2006|
Tourism Entrepreneurs aims to provide students studying business management and tourism and emerging entrepreneurs, with the knowledge and skills to start and manage their own small business. It takes the reader through a process of understanding what tourism and the tourism industry is all about and where the entrepreneur fits into the industry, highlighting the importance of entrepreneurial activities within the tourism industry. The book allows readers to move from the conceptual stage to the writing of a business plan; this prepares the budding entrepreneur for: a) financing the venture b) assessing the environment and market c) identifying marketing opportunities d) highlighting the risks involved and e) planning the financial management of the business f) how a business should be managed to achieve success.