With each issue based around a single object, MacGuffin magazine is a platform for fans of inspiring, personal, unexpected, highly familiar or utterly disregarded things. Widely recognized as a fabously designed and immaculately researched design & crafts biannual, it is an indispensable resource for all those who want backstage information about the Life of Things.
Winners of the Stack Awards 2017 two awards this time - Editor of the Year and Art Director of the Year
|Date Published||1st February 2017|
MacGuffin is a playful design and crafts magazine with a Hitchcockian name.
MacGuffin tracks the life of everyday, often anonymously designed things. There’s no better summary of the magazine’s aim than this one by Kirsten Algera, co-creator of the magazine with Ernst van der Hoeven. She says they wanted to make ‘a magazine that could offer an alternative approach to describing design, using objects as plot devices, like the MacGuffins in Hitchcock films. We imagined that each magazine would be in the geostationary orbit of an object, using that object as a starting point to explore the stories (historical, cultural, political, visual, etc) it generates.’