Estonia - Culture Smart!

For all their love of entrepreneurship, the digital age and all it has to offer, Estonians are quiet and reserved, hardworking, fiercely jealous of their privacy, and lovers of nature. They can seem distant, almost rude on first meeting, but if you make the effort to get to know them, their sincerity and self-deprecating humor shine through. As one businessman who works in Tallinn observed, “an Estonian friend is a friend for life.”

Culture Smart! Estonia is for any visitor—whether businessperson, student, or tourist—who wants to understand Estonian society and be culturally prepared for a visit. We trace the country’s turbulent history and try to see how the past has shaped the collective and personal values of today’s Estonians. We look at the Estonian people at work, at play, and at home, and offer tips to help you get along with Estonian colleagues and acquaintances—without any awkward silences!