Finding Father
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In 1965, Tom Wolfe famously asked of Marshall McLuhan: "Suppose he is the oracle of the modern times--what if he is right?" Fifty years later, McLuhan's biographer, his sons, and sixteen scholars explore how McLuhan's predictions have come true.
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"As a whole, this text will be a welcome source for enthusiasts of McLuhan's work. " -- Jeff Heydon, Canadian Journal of Communication