Community Fundraising: 2nd Edition 2019

Author(s): Samantha Rider [editor]
ISBN13/Barcode: 9781784820343
PRODUCT DESCRIPTION

Community Fundraising is one of the oldest and most common forms of fundraising. Resilient in recessions and appealing to broad demographics, there is increased interest in the range of peer-to-peer and participatory fundraising activities that can attract new audiences and act as a gateway to ongoing supporter relationships. And yet in spite of this there is surprisingly little written about the eclectic mix of community fundraising activities. This book fills that gap.


The guide brings together the expertise of many of our most experienced community fundraisers. It covers strategy and planning as well as the key activities that make up community fundraising from cash collections to small-scale and mass participation events. It offers techniques on managing volunteers and how to steward fundraising participants.

£35.00

Availability: Not Yet Published Due 2019/01/07

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Details

Who is this book for?

This will become the key textbook on community fundraising for fundraisers and events staff from both small and large organisations. It will also be of use to senior charity staff, CEOS and trustees considering a community fundraising strategy.

 Contents

1

Community Fundraising in context

7

Engaging and supporting third party community groups

2

Developing a community fundraising strategy

8

Planning and managing cash collections

3

Planning fundraising events

9

Engaging with  business in the community

4

Stewarding do-it-yourself fundraisers

10

Developing a digital strategy

5

Developing mass participating events

11

Applying data analysis to community fundraising

6

Managing volunteers and in-house fundraising groups

12

Recruiting, leading and developing community fundraisers

Additional Information

ISBN13/Barcode 9781784820343
ISBN10 1784820342
Author Samantha Rider [editor]
Binding Paperback
Date Published 7 Jan 2019
Frequency No
Report Date 2019/01/07
Pages 224
Publisher Directory Of Social Change

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