Founded in 2014 by editors Naomi Pallas and Phoebe Lindsley, with creative direction by Patience Harding, Fruitlands' irreverent blend of engaging literary content and striking design has seen its popularity grow and grow.
‘Fruitlands’ was a utopian commune that opened its doors in 1843 with the following aims: residents ate no animal substances, banned artificial light, held property communally and used no animal labour. It – perhaps predictably – did not last the icy Massachusetts winter. So why name our journal after a massive failure? Easy: because Fruitlands stand by their ideals and ethics, even if it involves taking the hard path. Fruitlands don’t compromise with advertisers. Fruitlands don’t promote photoshopped fantasy.
Contributors are asked to take on the radical DIY attitude of Fruitlands’s founding fathers & mothers, responding to a theme with anything: poetry; writing; art; photography; sound. They are encouraged to create ambitious content that pushes their brief to its furthest edges. Fruitlands expect them to be critically engaged, unpicking contemporary issues with an incisive eye.