Cut Flowers of the World

This photographic guide describes and illustrates more than 330 different species of commercially important flowers, foliage and potted flowers. The emphasis is on flowers that are commonly used in the cut flower industry and the book gives useful hints about the selection and handling of these flowers. It includes: Detailed descriptions of more than 330 plant species and their close relatives. information is given for each flower: description of the plant; geographical origin; historical overview; cultivation; cultivars; properties such as colours, scent and vase life; quality criteria (how to select for quality); and the proper care and handling of the flowers. More than 700 excellent full-colour photographs, showing the beauty, colour variation and diversity of the flowers. Important foliage plants and potted flowers are also included, making this a useful reference guide for florists, retailers and wholesalers. This book has Introductory chapters on basic aspects such as cultivation methods, harvesting and shipping techniques, cultivar development, modern trends in marketing (including colour and customer preferences) and perhaps most importantly, the basic principles of the selection, handling and use of flowers and foliage; also a common name index to the most familiar and well-known cut flowers, foliage and potted flowers, a comprehensive index to all the scientific and common names mentioned, and a glossary explaining specialist terms and a list of references for further reading.