Rhetoric: The Art of Persuasion

Author(s): ARVATU, Adina & ABERDEIN, Andrew
ISBN13/Barcode: 9781904263906
PRODUCT DESCRIPTION
When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? This learned little volume demonstrates the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.
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When is it better to use an analogy rather than a simile or a metaphor? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders? This learned little volume demonstrates the principles of Rhetoric via its key figures and devices, using numerous examples to show how almost all human communication deploys the time-tested techniques of this most enchanting ancient art.

Additional Information

ISBN13/Barcode 9781904263906
ISBN10 1904263909
Author ARVATU, Adina & ABERDEIN, Andrew
Binding Paperback
Date Published 1 Oct 2015
Frequency N/A
Report Date N/A
Pages 60
Publisher Wooden Books

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