Central Books Ltd

1

Produce a magazine flier about once a year. We would suggest that you email us a draft copy for us to suggest possible amendments. Email Mark Chilver draft or finished copies [we prefer word files but we can take PDF files]. We can provide sample fliers and a guide Preparing a Magazine Flier.

2

Central Books will do a general mailing; the flier will be sent to a selection of outlets that take other related periodicals from us. Usually this will involve sending out about 300 fliers over six weeks, with some shops being mailed more than once. 

3

Central Books will do a targeted mailing; the flier and a sample copy of your periodical will be sent to a selection of targeted outlets, up to 50 shops.  

4

About 4 weeks into the mailing Central Books will phone some of the target outlets to back up the mailing. 

5

Central Books will continue to use your flier and send sample copies over the next year. Sending it to new accounts and when outlets express an interest in expanding their title range. 

6

We have a magazine representative who visits shops and makes regular phone contact with shops. Visiting is done on a shop by shop basis concentrating on the larger outlets and does not happen at the same time as particular title promotions. Phone calls cast a larger net and mostly replace the need for visits to promote a given title.

7

We regularly check against returns' records to ensure that customers are taking enough copies of each title. We do do phone rounds to check on the sales of double issues at Xmas and in the summer but we rarely ring round outlets asking if they have sold out of a particular issue of a particular title. If you know someone has sold out please contact us. We will then contact them and try to up the regular standing order.

8

Once a year we produce a physical magazine catalogue. Every magazine we distribute is listed and described in the catalogue. See On-line and Hard Copy Magazine Catalogues or contact Mark Chilver mark@centralbooks.com for more details.

9

We regularly up-date our on-line catalogue with new text and new titles. See On-line and Hard Copy Magazine Catalogues or contact Mark Chilver mark@centralbooks.com for more details. To view the on-line catalogue click here.